Kristy Pepping

Content Writer / Copywriter


I am a creative writer, marketing success partner, and multi-topic blogger connecting brands to audiences through high-quality, engaging content. With genuine enthusiasm for learning about new industries, subjects, and target markets, I collaborate with clients to align content with organizational goals for desired impact.

My diverse B2B and B2C industry knowledge includes foundational agency experience that taught me how to partner with clients and organizations to enable goals through compelling content. I possess demonstrated success with digital and print communication, marketing copy, and public relations and outreach.

The thing I love most about what I do is learning about new industries and topics to find the stories within, then developing engaging content designed for target audiences. I pride myself on giving those I work with more than what they expect, leveraging creative, needs-focused research and high-quality content.

Yes, I Really DO Work From Home

I was at the bus stop waiting for my three elementary school kids to come strolling off the bus. While waiting, I was scrolling aimlessly through my Facebook feed. I suddenly stopped on a post with a comment about working from home, where the mom was lamenting that her family didn’t understand her working remotely, and didn’t think she needed a babysitter for her kids during her work hours if she was at home. As a parent who works from home, this really struck a chord with me. I have received s

Pre-Onboarding: Creating a New Employee Welcome Packet

Put yourself in a new employee’s shoes. You just got the call that you landed the job. While you are excited to start a new career chapter, you are also nervous. Will you really like your new company culture? What about your new co-workers? How will the company benefits and insurance work for you? These are questions that race through a new employee’s mind. How do you put their concerns at ease before and on the first day on the job? It’s easy if you focus on pre-onboarding.

Tips to Improve Workplace Communication

Do you remember that childhood game of telephone? Someone whispers a phrase in another’s ear and that person is supposed to repeat back what they were told to the next person? After this continues down the line, the last person stands up and repeats the phrase they think they heard. The phase given by the last person is always different than what was said in the first place. This is a lot like what happens at companies. But in the workforce bad communication results in a larger-scale game of te

One Can be the Loneliest Number... When you are a Freelancer

"One is the loneliest number that you'll ever do," as sung in Three Dog Night's One. Does this ring true for you if you are a freelancer? It does for me sometimes since especially as a freelance writer, I am often times by myself. If you feel like you lack a co-worker to turn to for resources, I have compiled a list of my favorite websites to help with your creativity in blogging and other freelance endeavors:

Lessonly Alternatives: 9 Strong Learning Management System Contenders

You may be in the market for a learning management system or maybe a replacement to an existing system. Next, you may run an Internet search or talk to peers and wonder if Lessonly is a good option for your company. Although Lessonly has several great features, it’s also lacking in a few ways. Let’s take Software Advice’s review of Lessonly for example. If you read the customer reviews, there are quite a few cons listed. Some of these negatives of using Lessonly are: • “Although it is visually

Video Production Meets Ad Agency Collaboration: Successful Advertising Takes a Comprehensive Team

In today’s world, where Super Bowl ads are just as popular as “the big game” or YouTube product demonstrations supplement or take the place of in-box instructions, video production is becoming instrumental in the advertising world. But with all the demands, sizes and specialties of ad agencies, they may not have the capabilities or time to keep up with client video production needs and may need to outsource.

Content Marketing Fact or Fiction? Or a Marriage of I.T. and Marketing?

There have been a lot of discussions lately about content marketing and even if content marketing is little more than well…just marketing. From what I can gather, this debate began with Mark Ritson’s article, Is Content Marketing a Load of Bollocks? written for Marketing Week. He brings up a very interesting point about the effectiveness of content marketing creation and whether its audience impact justifies the amount of time and money spent on its execution.

Is Social Media Necessary for Manufacturing?

Think social media is for b to c marketing only? Not in 2016. It’s rapidly changing. Social media has quickly become a great tool for b to b businesses to connect to new customers and increase sales. Furthermore, businesses are tuning out more traditional outlets like tradeshows and tuning into the Internet to catch a wider audience. And, companies are performing all their initial research online to narrow down prospects. Knowing all this evidence in favor of social media, which channel is best to use?

Why Freelance Web Content Writers Can and Should Write For Various Industries

Are you a marketing content writer pursuing a new client only to be stopped by the dreaded, "But you haven't written for my industry before so I'm not sure you are the ideal fit for this freelance job?" Or are you a company, agency or recruiter who is asking this question? Personally, I have been asked this question several times throughout my career and find it interesting that the need to stay within the confines of a certain industry even comes up in conversation.

Content Marketing Fact or Fiction? Or a Marriage of I.T. and Marketing?

There have been a lot of discussions lately about content marketing and even if content marketing is little more than well…just marketing. From what I can gather, this debate began with Mark Ritson’s article, Is Content Marketing a Load of Bollocks? written for Marketing Week. He brings up a very interesting point about the effectiveness of content marketing creation and whether its audience impact justifies the amount of time and money spent on its execution.
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