Think social media is for b to c marketing only? Not in 2016. It’s rapidly changing. Social media has quickly become a great tool for b to b businesses to connect to new customers and increase sales. Furthermore, businesses are tuning out more traditional outlets like tradeshows and tuning into the Internet to catch a wider audience. And, companies are performing all their initial research online to narrow down prospects. Knowing all this evidence in favor of social media, which channel is best to use?
Facebook? No, this is best left to b to c.
Instagram? Again, better suited for b to c.
LinkedIn? Yes, this is where you need to be if you are a b to b manufacturing company. Why? According to Statista, LinkedIn has 450 million users as of Q2 2016, this is up from 433 million in just one quarter! (Q1 2016). Plus, a May 2014 survey of the most popular LinkedIn features found 59.78 percent of users liked the ability to share status updates with company followers. Another popular feature, with 57.88 percent of respondents, was the ability to review company followers. Armed with these stats and features, it’s time to join and utilize LinkedIn for business:
Bottom line is a social media strategy is vital in today’s manufacturing industry. In order to stay competitive, create new leads and appear on top in Google searches, LinkedIn is where you want to build your online presence.
Want to get started? Call Autumn Consulting. We’re excited to show you the benefits of LinkedIn within the b to b manufacturing industry and create a personalized digital marketing campaign.