Kristy Pepping

Content Marketing Fact or Fiction? Or a Marriage of I.T. and Marketing?

There have been a lot of discussions lately about content marketing and even if content marketing is little more than well…just marketing. From what I can gather, this debate began with Mark Ritson’s article, Is Content Marketing a Load of Bollocks? written for Marketing Week. He brings up a very interesting point about the effectiveness of content marketing creation and whether its audience impact justifies the amount of time and money spent on its execution.
Kristy Pepping

Why Freelance Web Content Writers Can and Should Write For Various Industries

Are you a marketing content writer pursuing a new client only to be stopped by the dreaded, “But you haven’t written for my industry before so I’m not sure you are the ideal fit for this freelance job?” Or are you a company, agency or recruiter who is asking this question? Personally, I have been asked this question several times throughout my career and find it interesting that the need to stay within the confines of a certain industry even comes up in conversation.


Do you remember watching Disney Pixar’s Toy Story for the first time and being wowed by how the characters seemed to jump off the screen? Or what about the dinosaurs in Jurassic Park? Or Shrek? So did cinematographers and animators alike. Animation has transformed over time from 2D (hand-drawn by illustrators since the 1800s) to 3D (fully computer-generated) in fairly recent time, but this animation style is not just for movies. 3D animation is now more accessible to everyone for catching the eye of customers and consumers.
Kristy Pepping Writing

One Can be the Loneliest Number… When you are a Freelancer

“One is the loneliest number that you’ll ever do,” as sung in Three Dog Night’s One. Does this ring true for you if you are a freelancer? It does for me sometimes since especially as a freelance writer, I am often times by myself. If you feel like you lack a co-worker to turn to for resources, I have compiled a list of my favorite websites to help with your creativity in blogging and other freelance endeavors:
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